Organizations, in both the profit and the social sector, are seeking competitive advantage through innovation in their offerings, structure, processes, and business models. Businesses are changing manufacturers are becoming service providers and services are focusing increasingly on experiences. We aimed to advance the state of the art in design management research, theory, and practice, and produce a significant contribution to this exciting and fast-developing field. Our goal was to create an inclusive conversation among academics from a variety of disciplines, including business (organizational behavior, strategy, marketing, and operations) and design management (design strategy, product design, brand identity, communications, interactive design, user experience, architecture, and environmental design). He has been an inspirational thinker and one of the foremost and most passionate advocates of the methodologies and thinking of design as important and under-utilised organisational resources. We were proud and deeply honoured to have Professor Roger Martin, Dean of the Rotman School of Business at the University of Toronto, as our keynote speaker. The conference was a means for researchers and thinkers to celebrate the importance of design and to work towards becoming a credible and full participant in the work of organisations. The event was intended to highlight the importance of the contribution of design to organisational effectiveness and success, particularly in the ways that it can improve the new product development process, contribute to better strategic thinking and decision-making, and be an important element in the leader’s toolkit. The 18th academic conference hosted by the Design Management Institute (DMI) of Boston, Mass., attracted a greater number of papers than any previous conference.
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